One of the biggest buzz topics in insurance marketing right now is social networking, the practice of users sharing links, talking to one another and catching up via web-based tools available through personal computers, mobile phones and now tablet PCs like the iPad. People can’t stop talking about it and its effect on how business [...]

Your customers want you to join social networking sites. Why? Because, in a lot of cases, that’s where they already are. It’s a place they feel comfortable talking about things. And for these reasons: The feeling they are being heard. Customers want to know that businesses are attentive to them and their personal needs. Social [...]