Posted by Emily Napier on September 2, 2010 0 comments
The debate surrounding the use of social media technologies by insurance companies has seemingly moved from “if” to “how.”
Like what you see? Click here to sign up for Insurance Networking News weekly newsletter to get the latest on breaking industry news, carrier technology implementations and developing business and technology trends.
Indeed, a new article from New York-based Deloitte, “Building Social Media Into the Game Plan,” reports that whether an insurer decides to implement social media or not, consumers are increasingly viewing and assessing the company brand on their own, through social networking tools.
“As the world becomes ever more empowered by mobile devices and new ways to communicate, the impact and the future of social media cannot be dismissed,” the paper, authored by Howard Mills, director & chief advisor of Deloitte’s Insurance Industry Group and Arun Prasad, senior manager Deloitte Consulting LLP, states. “Recognizing the Read full story…
Posted by Emily Napier on August 30, 2010 0 comments
While insurance companies appear to be more conservative in their plans to add staff than they were six months ago, a new study shows that more than 39% of companies plan to increase staff in the next 12 months, with only 15% planning to trim their workforces in the same period.
The figures from the most recent Jacobson Group and Ward Group “Insurance Labor Market Study” compare with 44% of those surveyed in January indicating that they expected to increase employees and 13% indicating that they expected to decrease employees.
The figures still show improvement in hiring expectations over results from the July 2009 survey, when only 35% of companies expected to add employees and 21% expected to reduce staff in the 12 months ahead.
“To me, the great thing about this survey…is now we’re being able to see some trends in terms of how people are anticipating revenue growth and how that translates into hiring staff,” said Greg Jacobson, co-CEO of the Jacobson Group in Chicago.
Posted by Emily Napier on August 28, 2010 0 comments
So you’ve got a customer who’s just loaded up with questions about the policy you’re selling: The features, the cost, the coverages, everything. What do you do?
Ask him or her a few questions back.
While you should be careful not to overuse this technique, it is an excellent marketing strategy that increases the close rate significantly. Why? It leads the client to choose your service without even realizing it. As you ask the customer more questions, you lead him or her into building the policy for themselves. For instance, if a client asks if it is easy to add a family member to their policy, you could answer, “Would you like to add your children now?” But be cautious. G
Posted by Bella Cullen on August 28, 2010 0 comments
I have previously written rather extensively about insurance coverage for wind damage to roofs. You can see my articles on roof claims by clicking here:
When litigating roof claims it is important to document the wind damage. Wind damage is somewhat easy to see if you know what to look for.
Shingles are manufactured with a sealing strip on the bottom of the shingle which seals them to the shingle below. Shingles in good working order should be solidly sealed to the shingle below. You should not be able to lift the shingles easily.
I’ve attached a video of a recent case which readily shows wind damage to a shingle roof. You will note that the shingles are easily lifted, and that there is debris blown in between the shingles. There’s only one way for debris to get between shingles and that is from wind. You can view the video below.